11317 - Spotify Wrapped Story Format Was Designed By An Intern
"I was a person that had Spotify and loved Wrapped, but it was just a link they would send at the end of the year," she recalls of the older versions. "It was just something that you personally knew about." She re-envisioned the data as something much more interactive and communal, something that lived on social media and naturally fed into its ecosystem. "When I gave the presentation at the end of my intern project, it was received really well. They liked the idea. That was my last day."